Published every Tuesday          Phone/Fax (530) 336-6262           P. O.  Box 224, Fall River Mills, CA 96028

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HISTORY
Established in 1977

PUBLISHED
Every Tuesday

CIRCULATION
3,500

MECHANICAL
Six Column Format Width
1 col - 1.509 inches
2 col - 3.186 inches
3 col - 4.862 inches
4 col - 6.538 inches
5 col - 8.214 inches
6 col - 9.89 inches
DEPTH:  21.5 inches

ALL DEADLINES
5 p.m. - Friday
before publication

GENERAL POLICY
Political ads must be prepaid
unless other arrangements
have been made.

NO SEXUALLY EXPLICIT
ADS ARE ACCEPTED

Local Non-Profit ads
received 10% discount

We reserve the right to
require prepayment of
any advertisement

We Accept
    

Mountain Echo AD RATES

DISPLAY ADS
Open Rates (Non-commissionable)

1-14 Total inches per month $ 7.90
15-39 Total inches per month $ 6.80
40-119 Total inches per month $ 5.80
129-249 Total inches per month $ 4.75
250-374 Total inches per month $ 4.45
375-499 Total inches per month $ 3.70
500+ Total inches per month $3.15

EXAMPLES OF PRICING BASED ON ABOVE RATES:
Full Page Ad
 -  (129 inches - 6 column x 21.5 inch ad in a month)
1 time - $612.00   *   2 times - $574.05   *   3 times - $477.30   *   4 times - $406.35

1/2 Page Ad  -  (64.5 inches - 6 column x 10.5 inch ad in a month)
1 time - $374.00  *   2 times - $306.37   *   3 times - $306.37  *   4 times - $287.00

1/4 Page Ad  -  (31.5 inches - 3 column x 10.5 inch ad in a month)
1 time - $220.00  *   2 times - $182.70 *   3 times - $182.70  *   4 times - $149.63

1/8 Page Ad  -  (15.75 inches - 3 column x 5.25 inch ad in a month)
1 time - $107.00  *   2 times - $107.70 *   3 times - $91.35  *   4 times - $91.35

2 X 3 ad placed 52 issues per year (payable in advance) - $27.00/per issue


CLASSIFIED DISPLAY (Boxed Ads)
(Non-commissionable)

1-36 Total inches per month $ 6.10
37-79 Total inches per month $ 5.00
80-199 Total inches per month $ 4.10
200-399 Total inches per month $ 3.25
400+ Total inches per month $ 2.90

PUBLIC/LEGAL ADVERTISING
Standard $5.75 per column inch
Fictitious Business Name and Abandonments notices: $30.00

PREPRINT ADVERTISING FLYERS
Billed in increments of 1,000 (No Zoning)

One Page $45.00 per 1,000
Two - 8 Pages $60.00 per 1,000
Tabloid - 9 Pages $75.00 per 1,000

FOR OTHERS OR FOR MORE INFORMATION
CALL KATIE AT (530) 336-6262

MONTHLY BUSINESS DIRECTORY - $30.00/per month
(3 month minimum pre-paid)

WEEKLY ROTATING DIRECTORY - $10.00/per week
(Number of ads in paper minimum - then Write Up & Photo)

CHURCH DIRECTORY - $3.00/per week


CLICK HERE FOR INFORMATION ON ADVERTISING ONLINE


2006 Mountain Echo ~ Mountain Echo, P. O. Box 224, Fall River Mills, CA 96028  Tel. (530)336-6262
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